Screen Printing: What Is It and Why’s It So Popular for Branding?

Screen Printing: What Is It and Why’s It So Popular for Branding?

When companies, schools, sports teams and organizations want custom tees that look pro and can withstand the test of time, screen printing is usually the first thing on their minds. But for people new to the world of this printing technique, one question always comes up: what on earth is screen printing?

Screen printing’s one of the most reliable and cost-effective ways to slap some custom designs, logos, or artwork on clothing and promotional stuff. From company uniforms and spirit wear to event tees and branded merchandise, screen printing does the trick with bold colors, durable designs, and a finished look that really helps brands stand out from the pack.

At Screen Graphics, screen printing’s one of the most popular services because it combines top-quality results, durability and affordability for both small and large orders.

The Screen Printing Process

silk screen printing machine for silkscreen printing with multiple colors

So how does commercial screen printing actually work, then?

The process involves first designing or creating a logo that’s going to end up on a t- shirt. Each color in the design needs its own separate screen – think of it like a stencil – and then you push the ink through the mesh screen onto the product. Screen printing presses transfer the ink to the products in a way that ensures it permanently fuses to whatever it’s being applied to. 

Once the ink’s been applied, the shirt gets blasted with high heat to make sure the design really bonds with the fabric. This is what gives you those lovely, long-lasting prints that hold up to regular wear and washing.

One of the reasons the commercial screen printing industry is so popular is because it’s very versatile. It works on:

  • T-shirts
  • hoodies
  • sweatshirts
  • tank tops
  • hats
  • tote bags
  • promotional gear
  • Team uniforms
  • Workwear

Screen printing works especially well for big orders because once the screens are set up, printing loads of tees becomes fast and efficient. That makes it a top choice for businesses, schools, charities and events that need consistent branding across loads of products.

How Long Does Screen Printing Last?

One of the biggest advantages of screen printing is just how darn durable it is, far more than digital printing. A garment screen printing machine is a reliable way of customizing garments for the long-haul.

When it’s done right, screen printed tees can last for many, many years without fading or cracking too much. The high-quality inks we use are designed to withstand loads of washing and everyday wear while still looking bright and colorful. Even fine art prints will last a very long time if the fabric printing is done correctly.

There are a few factors that can affect how long a print lasts – the quality of the garment itself, the type of ink used, whether the garment was cured properly during production, and even how you care for the tees (turning them inside out before washing is a good tip, and try to avoid blasting them in the dryer).

In general, if you follow the right washing and drying habits, the printed image on a well-made garment will last for ages.

Compared to other printing methods, screen printing’s known for producing some of the most durable results out there – that’s why t shirt printing is reliable for work uniforms, sports gear, and promotional tees that get worn out a lot.

Who Benefits From Screen Printing?

Screen printing’s a great option for pretty much any group looking to create some custom branded gear.

Businesses

Companies often rely on a screen printer for employee uniforms, promotional goodies, trade show tees and branded merchandise in general. Consistent branding helps create a pro image and builds brand recognition.

Schools and Sports Teams

Screen printing for schools usually involves spirit wear, fundraising gear, team uniforms and club merchandise. Durable prints are especially important for gear that gets worn throughout an entire season or year.

Events and Organisations

Community events, charities, churches and local orgs benefit from affordable bulk gear that helps bring together volunteers, participants and supporters.

Retail and Merchandise Brands

Loads of clothing brands use screen printing for custom apparel collections because it produces bold, high-quality designs in big numbers.

Why Screen Printing Remains a Top Choice

Brightly colored fabric stacks for custom printing using a silkscreen printer

Even with all the new printing tech out there, screen printing’s still one of the most trusted methods for custom tees because it delivers:

  • Long-lasting durability
  • Bright, high-quality colours
  • Cost-effective bulk printing
  • Professional branding results
  • Versatility across loads of different tees and gear

For businesses and orgs looking to make a lasting impression with detailed prints, custom printed gear is still one of the best marketing tools around.

If you’re looking for custom tees, uniforms, promotional stuff or spirit wear in Idaho Falls, Screen Graphics is one of the top print shops around. Our screen printing services are designed to help brands, teams and orgs stand out from the crowd. Get desired image, logo and/or message you need on virtually any type of product.

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Person using squeegee for screen printing on fabric.

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